Measurement in a World of Gated Media
Adapting measurement & attribution strategies to a media world that looks less like the “wild west” and more like “gated communities,” where brands need to accept gated data access and the resulting data fragmentation and measurement challenges that result. Learn from top executives on the front lines of dealing with building the data, partner, technology, and measurement strategies required to deliver actionable insights.
Speakers
David Shiffman
EVP Research and Measurement, iHeartMedia
Jessica Hogue
GM Measurement and Industries, Innovid
Allyson Dietz
Senior Director of Analytics & Attribution Solutions, TransUnion
