Analytics Calling: The Future of Marketing Measurement in Europe

Marketers want to engage with real people. How do they identify who their best customers truly are, and reach them in the most effective channels across markets? How should brands best allocate media spend? This panel shines a light on how top brands marketing in European customers (regardless of where they’re from) are tackling privacy challenges by using consumer- and market-level analytics insights to optimize their marketing mix, campaign tactics, and audience targets.


Dennis Pedersen

VP, Media Marketing ‑ Paid Media & Performance Marketing, Pandora Jewelry

Ralf Schweitzer

Expert ‑ Marketing Efficiency, MediaMarktSaturn Retail Group

Vanna Bains

Strategic Growth Lead ‑ Marketing Solutions, Neustar, Inc, a TransUnion company