Analytics Calling: The Future of Marketing Measurement in Europe
Marketers want to engage with real people. How do they identify who their best customers truly are, and reach them in the most effective channels across markets? How should brands best allocate media spend? This panel shines a light on how top brands marketing in European customers (regardless of where they’re from) are tackling privacy challenges by using consumer- and market-level analytics insights to optimize their marketing mix, campaign tactics, and audience targets.
VP, Media Marketing ‑ Paid Media & Performance Marketing, Pandora Jewelry
Expert ‑ Marketing Efficiency, MediaMarktSaturn Retail Group
Strategic Growth Lead ‑ Marketing Solutions, Neustar, Inc, a TransUnion company
Materials from this session
Forrester TEI Report
Brands that invest in Unified Analytics may see a lift to the tune of 458% ROI and $189M in incremental revenue, according to this new Forrester Consulting TEI™ Study.
Privatized Machine Learning
Learn how advanced privacy-preservation techniques can help transform your marketing analytics for the new privacy era.
Future of Measurement
Get the Future of Measurement eBook and learn how to help your company unlock the full value of your investments, get ahead of the competition, and adapt to constant change.
A podcast series about truth, science, and the future of marketing - No Hype is designed to bridge the gap between marketing hype and reality.