MEASUREMENT IS A TEAM SPORT
Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This panel will cover the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need.
Speakers
Michael Schoen
EVP & GM, Marketing Solutions, TransUnion
Melissa Grady Dias
Chief Marketing Officer, Cadillac
