Agenda

2022

Tuesday, November 1

11/1

Wednesday, November 2

11/2

All times EDT and subject to change

Main Stage Sessions

Watch Now

Session Duration: 03:33

Keynote Intro

Event Welcome

Joanna O’Connell

Former VP, Principal Analyst at Forrester

Former CMO at MediaMath

Watch Now

Session Duration: 02:43

Keynote Intro

The Trust Imperative

Brett House, Global Vice President of Marketing Solutions at TransUnion, will discuss the key tenets of building consumer trust. Building it takes time, but losing it takes one bad decision.

Brett House

Global Vice President, Marketing Solutions

TransUnion

Watch Now

Session Duration: 26:28

Keynote

Reimagining the Advertiser Value Exchange

Amanda Martin, SVP of Corporate Development and Strategic Partnerships at Goodway Group, will discuss how to reestablish trust between the three parties critical to the future of advertising: brands, publishers, and consumers. She will illustrate how an over-reliance on data availability and advertising technology has negatively impacted consumer experience, and what you can do to reestablish trust in the advertising value exchange. You will learn how to align your data, customer, and media partner strategies to deliver more consumer-centric and – ultimately – better performing advertising.

Amanda Martin

SVP, Corporate Development & Strategic Partnerships

Goodway Group

Joanna O’Connell

Former VP, Principal Analyst at Forrester

Former CMO at MediaMath

Watch Now

Session Duration: 03:28

Presentation

Be the Change: The Next Generation of Marketing with TransUnion

Michael Schoen, EVP and GM of Marketing Solutions at TransUnion will discuss how to be the change you wish to see in the marketing world by adapting to the inevitability of privacy-first marketing and measurement. He will illustrate how mastering your consumer data, identity, and measurement strategies will prepare you for the next generation of advertising.

Michael Schoen

EVP & GM, Marketing Solutions

TransUnion

Watch Now

Session Duration: 05:15

Research

Notes from the New World: The TransUnion Consumer Pulse Study 2022

TransUnion's 2022 Consumer Pulse Study reveals consumer behaviors and attitudes about current and future household budgets, spending and debt.

Intermission

UP NEXT: Panel Discussion, Reshaping the Role of Identity in Advertising

Watch Now

Session Duration: 42:47

Panel

Reshaping the Role of Identity in Advertising

Data deprecation’s disruption is forcing advertisers and publishers to take a fresh look at identity: how and where it supports advertising and the underlying techniques utilized in its construction. This panel will educate the audience about the foundational identity methodologies that matter most and help brands and publishers rethink identity’s role in advertising.

Laura McElhinney

EVP, Chief Data Officer

Horizon Media

Travis Clinger

SVP, Addressability and Ecosystem

LiveRamp

Ryan Engle

VP Identity Products, Platform Partnerships, and Credit Marketing

TransUnion

Terence Scroope

Executive Director, Customer Strategy

Mindshare

Joanna O’Connell

Former VP, Principal Analyst at Forrester

Former CMO at MediaMath

Watch Now

Session Duration: 27:57

Fireside

From Awareness to Acquisition – The New Rules of Customer Journey Marketing

Join industry luminary Lou Paskalis, President and COO of MMA Global and former SVP at Bank of America and American Express, as he discusses the new rules of consumer-journey marketing in a highly regulated marketing environment. He draws from decades of experience with the world’s largest financial services brands to demonstrate how marketers can improve brand trust, customer experience, and marketing performance by getting their data, people, and marketing technology house in order.

Joseph Pagano

VP, Marketing Solutions Consulting Services

TransUnion

Lou Paskalis

President & COO; Former SVP at Bank of America Merrill Lynch

MMA Global

Watch Now

Session Duration: 03:39

Research

Notes from the New World: The Outcome-Based Marketing Report 2.0

Marketers are under pressure to deliver media plans that are better aligned with business priorities. Based on this MMA and Neustar, a TransUnion Company, study we'll cover how there is profitable growth by targeting consumers in the "Movable Middle." Through outcome-based planning, where channel allocation and targeting decisions are designed to help achieve business outcomes, we'll see that reach on its own isn’t a top priority.

Intermission

UP NEXT: Panel Discussion, Invest, Investigate, or Ignore: Prioritizing for Maximum Marketing Impact

Watch Now

Session Duration: 41:21

Panel

Invest, Investigate, or Ignore: Prioritizing for Maximum Marketing Impact

This session will help brands and publishers zero in on the critical strategies and solutions expected to have the most meaningful impact on marketing and measurement performance in the years to come. Our executive panel will cut through the industry noise to help you prioritize your time and investments across your customer, data, and measurement strategies.

Mark Wagman

Managing Director

MediaLink

Travis Scoles

SVP, Advanced Advertising

Paramount

Jo Kinsella

President

InnovidXP

Brett House

Global Vice President, Marketing Solutions

TransUnion

Watch Now

Session Duration: 25:22

Fireside

The Trust Principles: Building Customer Trust as a Core Brand Differentiator

Ajay Kapoor, Global Director of Performance Driven Marketing at General Motors, will walk the audience through the real-world steps the GM marketing team has been taking to build customer trust as a core brand differentiator. He will illustrate how brands can deliver better short-term and long-term marketing value with a customer-first approach to their data, media, and messaging strategies.

Ajay Kapoor

Global Director, Performance Driven Marketing

General Motors

Marc Vermut

VP, MS Knowledge Lab

TransUnion

Closing Remarks

Joanna O’Connell

Former VP, Principal Analyst at Forrester

Former CMO at MediaMath

Missed Brave New Worlds 2021?

Watch On-Demand