2023 SESSIONS

WELCOME TO BRAVE NEW WORLDS 2023

Matt Spiegel

EVP, TruAudience™ Growth Strategy

TransUnion

OPENING REMARKS

Michael Schoen

EVP & GM, Marketing Solutions

TransUnion

NEW RULES FOR WHAT’S NEXT - THE CONSUMER IS IN CONTROL

There is a new set of marketing rules that seek to balance the need to be customer obsessed with the realities of data deprecation and consumer privacy. Joanna will illustrate how you can more relevantly earn your way into people’s lives rather than forcing exposure and engagement. She’ll help you redefine what great marketing looks like in this era of disruption with the goal of meeting consumers where they’re at, and on their terms.

Joanna O’Connell

EVP of Innovation

R3

NEW RULES FOR WHAT’S NEXT - FOLLOW THE MONEY

This panel of seasoned investors will shine a light on the decisioning behind their investments in the technologies critical to solving the marketing world’s biggest consumer data, media fragmentation, and consumer experience challenges. They will share key learnings from decades of experience in the martech and adtech world.

Joanna O’Connell

EVP of Innovation

R3

Nick MacShane

Senior Managing Partner

Progress Partners

Sach Chitnis

Co-Founder and Partner

Jump Capital

Kevin Willer

Co-Founder and Partners

Chicago Ventures

NEW RULES FOR WHAT’S NEXT - STREAMING IS JUST THE BEGINNING

From the continued growth of streaming and retail media networks to the emergence of new channels in gaming and the metaverse, when it comes to innovation, the ad tech industry isn’t slowing down any time soon. In the final part of our three-part series on trends shaping the future of the media world, practitioners driving the industry’s direction today discuss how they see it evolving in the next five years.

Kristen Williams

SVP, Strategic Partnerships

Magnite

Brad Feinberg

NA VP of Media and Consumer Engagement

Molson Coors

Mark Rotblat

Chief Revenue Officer

Tubi

Dan Aversano

SVP, Data, Analytics & Advanced Advertising

TelevisaUnivision

Andrea Kwiatek

Director, Strategic Partnerships

Goodway Group

MYTHBUSTING - EXAMINING THE ACTUAL AND FUTURE STATE OF IDENTITY

We’re all talking about identity, but do we really know what that entails? Is anyone enabling omnichannel identity in a scalable way? And what does the future of identity look like from a practical perspective? Join experts from across the media marketing industry as they deep dive into how they’re approaching identity; where they’ve been placing their biggest bets; and how identity is shaping their businesses in 2023 and beyond.

Brett House

Global Vice President of Marketing Solutions

TransUnion

Matt Clark

VP Strategic Partnerships

Freewheel

Crystal Wallace

Chief Growth Officer, Platforms

Kinesso

Lou Paskalis

Chief Strategy Officer

Ad Fontes Media

HOW TO BUILD A WINNING IDENTITY STRATEGY

Identity is the backbone of modern precision marketing, so understanding what separates the best-in-class identity solutions from the rest of the pack is instrumental to ensuring investments in identity are well-placed. In this keynote presentation, attendees will discover what implications a thoughtful approach to identity will have on their businesses, and why they should be homing in on identity as a core success driver.

Sam Shapiro-Kline

Director of Identity & Insights Solutions

TransUnion

Gareth Davies

SVP Product

TransUnion

WITHOUT DATA, YOU’RE DONE: UNLOCKING THE POTENTIAL OF YOUR CONSUMER DATA

A firm understanding of consumer behavior, preferences and interests is crucial to enabling marketing success and strengthening business strategies against the forces of signal loss and deprecation. In this session, panelists discuss the building blocks of consumer data, the new rules of segmentation, and how to build a robust data strategy with consumers and privacy in mind.

Jordan Feivelson

VP Digital Audiences

Webbula

John Baronello

VP of Digital Transformation

Merkle

Travis Scoles

SVP, Advanced Advertising

Paramount

Darrell Jursa

Integrated Marketer, Growth Innovator & Simplifier

Liquid Intelligence

Stephani Estes

Chief Media Officer

Goodway Group

HOW TO UNLEASH YOUR AUDIENCES WITH NEXT-LEVEL DATA

There’s more to audiences than just demos: Today’s marketers can access more tools than ever to use audiences to better understand their customers and drive positive outcomes. In this session, you will discover how to build fully realized strategies for onboarding and activation to maximize the potential of any audience.

Matthew Quiel

Senior Director of Product Management

Transunion

MEASUREMENT IS A TEAM SPORT

Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This panel will cover the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need.

Michael Schoen

EVP & GM, Marketing Solutions

TransUnion

Melissa Grady Dias

Chief Marketing Officer

Cadillac

CRACKING THE (MEASUREMENT) CODE

There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement.

Allyson Dietz

Senior Director of Analytics & Attribution Solutions

TransUnion

Chris Hawk

Director, Media Strategy & Investment Performance

Papa John’s

Mike Jacobs

VP, Growth

Etsy

Jen Faraci

Chief Data Officer

Digitas North America

BRINGING IT TOGETHER: NAVIGATING THE NEW MEDIA MARKETING LANDSCAPE

You have the roadmap for what‘s next in omnichannel media — now it’s time to plot your course. In this fireside chat, President of Ad Sales at Univision Donna Speciale and CEO of MediaLink Michael Kassan unpack the evolving media landscape’s implications on today’s marketing efforts and summarize their key takeaways.

Michael Kassan

Chairman and CEO

MediaLink

Donna Speciale

President of Advertising Sales and Marketing

TelevisaUnivision

WRAP UP

Matt Spiegel

EVP, TruAudience™ Growth Strategy

TransUnion

WELCOME TO BRAVE NEW WORLDS 2023 DAY 2

Matt Spiegel

EVP, TruAudience™ Growth Strategy

TransUnion

THE SIGNAL IN THE NOISE: INNOVATIVE STRATEGIES FOR MODERN STORYTELLING

Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. In this session, Matthew Luhn, former 20-year Pixar story artist and animator, brings his experience creating and developing 10 blockbuster films at Pixar (including its first feature length film, Toy Story), and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences.

Matthew Luhn

Top Creativity Keynote Speaker, Award Winning Filmmaker, Director, Former Lead Storyteller and Animator

Pixar

GREETINGS FROM 2033 - EXPLORING THE FUTURE OF MARKETING

What will the media companies of the next decade look like? How will marketing strategies be impacted by advances in technology? And what do all these changes mean for your business? In this fireside chat, you’ll find answers to all these questions as we chart the frontiers of tomorrow’s precision marketing and media landscape.

Dorean Kass

EVP, Diversified Markets, Media and Entertainment, Sales

Neustar, a TransUnion company

Mike Bregman

Chief Digital Officer

Havas

Atul Patel

CEO & Co-Founder

Orbee

DON’T GET LEFT BEHIND: MUST-HAVE STRATEGIES FOR EMERGING CHANNELS

From the growth of digital out-of-home to the explosive advances in AI and metaverse experiences, the digital marketing landscape is on the cusp of a transformational shift in how marketers reach their target audiences. Hear from industry innovators as they analyze what these emerging channels really are, what they mean for marketers and how they fit into forward-looking data, technology and marketing strategies.

Grant Parker

Chief Revenue Officer

MediaOcean

DON’T GET LEFT BEHIND: MUST-HAVE STRATEGIES FOR EMERGING CHANNELS

From the growth of digital out-of-home to the explosive advances in AI and metaverse experiences, the digital marketing landscape is on the cusp of a transformational shift in how marketers reach their target audiences. Hear from industry innovators as they analyze what these emerging channels really are, what they mean for marketers and how they fit into forward-looking data, technology and marketing strategies.

Grant Parker

Chief Revenue Officer

MediaOcean

Cary Tilds

Chief Strategy & Operations Officer

Frameplay

Jacob Ross

CEO

Pebblepost

Kevin Greenwald

VP of Advertising and Audience Products

Audacy

WHY MARKETERS SHOULD INCREASE THEIR INVESTMENTS IN NEWS

Marketers need to overcome their fears — in this brave new world — to continue to invest in the news as a key advertising channel. News audiences are more affluent and influential than those reachable in primetime or via general interest, lifestyle, and sports media. And the fears of bad associations or brand adjacencies have been largely debunked by multiple industry studies. These fears are costing marketers money.

Lou Paskalis

Chief Strategy Officer

Ad Fontes Media

WAKE-UP CALL: YOUR CURRENT STRATEGIES MAY ALREADY BE OBSOLETE

With seismic shifts in technology, consumers, measurement and data, there’s no doubt that the marketing world is changing. To win in this new media landscape, agencies and brands must overcome the inertia of legacy best practices and prepare for a future where their current strategies just won’t work anymore.

Matt Spiegel

EVP, TruAudience™ Growth Strategy

TransUnion

Akhil Parekh

EVP, Managing Director, Media Platform

Publicis Groupe

CLOSING REMARKS

Matt Spiegel

EVP, TruAudience™ Growth Strategy

TransUnion

Michael Schoen

EVP & GM, Marketing Solutions

TransUnion