2023 SESSIONS
2023
Wednesday, June 7th
6/7
Thursday, June 8th
6/8
All times EST and subject to change
Main Stage Sessions
Session Duration: 8:30
WELCOME TO BRAVE NEW WORLDS 2023

Matt Spiegel
EVP, TruAudience™ Growth Strategy
TransUnion
Session Duration: 2:27
OPENING REMARKS

Michael Schoen
EVP & GM, Marketing Solutions
TransUnion
Session Duration: 27:27
NEW RULES FOR WHAT’S NEXT - THE CONSUMER IS IN CONTROL
There is a new set of marketing rules that seek to balance the need to be customer obsessed with the realities of data deprecation and consumer privacy. Joanna will illustrate how you can more relevantly earn your way into people’s lives rather than forcing exposure and engagement. She’ll help you redefine what great marketing looks like in this era of disruption with the goal of meeting consumers where they’re at, and on their terms.

Joanna O’Connell
EVP of Innovation
R3
Session Duration: 30:42
NEW RULES FOR WHAT’S NEXT - FOLLOW THE MONEY
This panel of seasoned investors will shine a light on the decisioning behind their investments in the technologies critical to solving the marketing world’s biggest consumer data, media fragmentation, and consumer experience challenges. They will share key learnings from decades of experience in the martech and adtech world.

Joanna O’Connell
EVP of Innovation
R3

Nick MacShane
Senior Managing Partner
Progress Partners

Sach Chitnis
Co-Founder and Partner
Jump Capital

Kevin Willer
Co-Founder and Partners
Chicago Ventures
Session Duration: 28:30
NEW RULES FOR WHAT’S NEXT - STREAMING IS JUST THE BEGINNING
From the continued growth of streaming and retail media networks to the emergence of new channels in gaming and the metaverse, when it comes to innovation, the ad tech industry isn’t slowing down any time soon. In the final part of our three-part series on trends shaping the future of the media world, practitioners driving the industry’s direction today discuss how they see it evolving in the next five years.

Kristen Williams
SVP, Strategic Partnerships
Magnite

Brad Feinberg
NA VP of Media and Consumer Engagement
Molson Coors

Mark Rotblat
Chief Revenue Officer
Tubi

Dan Aversano
SVP, Data, Analytics & Advanced Advertising
TelevisaUnivision

Andrea Kwiatek
Director, Strategic Partnerships
Goodway Group
Session Duration: 34:58
MYTHBUSTING - EXAMINING THE ACTUAL AND FUTURE STATE OF IDENTITY
We’re all talking about identity, but do we really know what that entails? Is anyone enabling omnichannel identity in a scalable way? And what does the future of identity look like from a practical perspective? Join experts from across the media marketing industry as they deep dive into how they’re approaching identity; where they’ve been placing their biggest bets; and how identity is shaping their businesses in 2023 and beyond.

Brett House
Global Vice President of Marketing Solutions
TransUnion

Matt Clark
VP Strategic Partnerships
Freewheel

Crystal Wallace
Chief Growth Officer, Platforms
Kinesso

Lou Paskalis
Chief Strategy Officer
Ad Fontes Media
Session Duration: 24:03
HOW TO BUILD A WINNING IDENTITY STRATEGY
Identity is the backbone of modern precision marketing, so understanding what separates the best-in-class identity solutions from the rest of the pack is instrumental to ensuring investments in identity are well-placed. In this keynote presentation, attendees will discover what implications a thoughtful approach to identity will have on their businesses, and why they should be homing in on identity as a core success driver.

Sam Shapiro-Kline
Director of Identity & Insights Solutions
TransUnion

Gareth Davies
SVP Product
TransUnion
Session Duration: 36:46
WITHOUT DATA, YOU’RE DONE: UNLOCKING THE POTENTIAL OF YOUR CONSUMER DATA
A firm understanding of consumer behavior, preferences and interests is crucial to enabling marketing success and strengthening business strategies against the forces of signal loss and deprecation. In this session, panelists discuss the building blocks of consumer data, the new rules of segmentation, and how to build a robust data strategy with consumers and privacy in mind.

Jordan Feivelson
VP Digital Audiences
Webbula

John Baronello
VP of Digital Transformation
Merkle

Travis Scoles
SVP, Advanced Advertising
Paramount

Darrell Jursa
Integrated Marketer, Growth Innovator & Simplifier
Liquid Intelligence

Stephani Estes
Chief Media Officer
Goodway Group
Session Duration: 14:12
HOW TO UNLEASH YOUR AUDIENCES WITH NEXT-LEVEL DATA
There’s more to audiences than just demos: Today’s marketers can access more tools than ever to use audiences to better understand their customers and drive positive outcomes. In this session, you will discover how to build fully realized strategies for onboarding and activation to maximize the potential of any audience.

Matthew Quiel
Senior Director of Product Management
Transunion
Session Duration: 24:00
MEASUREMENT IS A TEAM SPORT
Measurement is crucial to understanding performance and evaluating investment, but it’s only getting harder as the broader media ecosystem becomes more fragmented and more walled gardens spring up. Data is more available but less centralized, presenting a fundamental challenge for cross-channel measurement. This panel will cover the headwinds facing measurement in an increasingly-gated media environment and how marketers and media companies alike can get the insights they need.

Michael Schoen
EVP & GM, Marketing Solutions
TransUnion

Melissa Grady Dias
Chief Marketing Officer
Cadillac
Session Duration: 34:35
CRACKING THE (MEASUREMENT) CODE
There’s no doubt that modern cross-channel measurement poses a unique challenge, but that still leaves lingering questions: What’s the best approach for stitching together data across walled gardens and closed loop environments? What role does identity play in facilitating actionable measurement? And what does good performance marketing measurement actually look like? Hear from industry experts as they look to answer these questions and more to untie this knot of modern measurement.

Allyson Dietz
Senior Director of Analytics & Attribution Solutions
TransUnion

Chris Hawk
Director, Media Strategy & Investment Performance
Papa John’s

Mike Jacobs
VP, Growth
Etsy

Jen Faraci
Chief Data Officer
Digitas North America
Session Duration: 32:33
BRINGING IT TOGETHER: NAVIGATING THE NEW MEDIA MARKETING LANDSCAPE
You have the roadmap for what‘s next in omnichannel media — now it’s time to plot your course. In this fireside chat, President of Ad Sales at Univision Donna Speciale and CEO of MediaLink Michael Kassan unpack the evolving media landscape’s implications on today’s marketing efforts and summarize their key takeaways.

Michael Kassan
Chairman and CEO
MediaLink

Donna Speciale
President of Advertising Sales and Marketing
TelevisaUnivision
Session Duration: 1:43
WRAP UP

Matt Spiegel
EVP, TruAudience™ Growth Strategy
TransUnion