Agenda

Arrivals and Check in to Fairmont

Welcome reception

Welcome to Brave New Worlds

Matt Spiegel

EVP, TruAudience™ Growth Strategy

TransUnion

Putting the Humanity Back Into Customer Centricity

In today’s competitive business landscape, it’s more important than ever to put the customer at the center of all business decisions. While this truth might be widely held, our ability to build organizations that are readily capable of implementing a customer centric approach is not as accessible as we might desire. This talk uncovers a perspective for customer centricity and provides actionable strategies for adopting this approach within your organization. Hear from Dr. Marcus Collins, professor and best-selling author, for “Putting the Humanity Back into Customer Centricity.”

Dr. Marcus Collins

Best-Selling Author & Professor

University of Michigan

Identity 2.0: The Future of Addressability is Now

The New Marketing Paradigm will usher in a new era of consumer identity for the ecosystem, both in terms of how we collect and how we activate and utilize that data. In this fireside chat, Matt Spiegel, EVP at TransUnion, and his colleague, Gareth Davies, SVP of Identity, Insights, Audiences, and Data Collaboration products, will discuss how the industry has evolved, where we’re heading, and what steps marketers and their partners can take today to ensure the future of addressability.

Matt Spiegel

EVP, TruAudience™ Growth Strategy

TransUnion

Gareth Davies

SVP Product

TransUnion

Identity 2.0: Using First-Party Data in a Holistic Addressability Plan

Never before has first-party data been so valuable. But solely relying on first-party data isn’t always the best strategy, especially when launching a new product or acquiring consumers who haven’t yet interacted with your brand. In this session, join a conversation with Caitlin Borgman, Chief Commercial Officer at ID5, Richard Nunn, CEO at United – Mileage Plus, Greg Johns, EVP and Chief Digital Officer at Canvas Worldwide, and Seema Patel, SVP, Data Enterprise at TelevisaUnivision, on how they prioritize first-party data alongside other sources, such as second- and third-party data and contextual signals.

Caitlin Borgman

Chief Commercial Officer

iD5

Richard Nunn

Chief Executive Officer United MileagePlus

United Airlines

Greg Johns

EVP, Chief Product Officer

Canvas Worldwide

Seema Patel

SVP, Data Enterprise

TelevisaUnivision

BREAK

Identity 2.0: Innovations in Customer Centricity

Connecting with consumers to deliver delightful brand experiences should be at the core of every identity-based marketing strategy, and doing so has never been more critical—or challenging—than it has been amidst rapid changes in data availability and consumer purchase behavior. Join Michael Schoen, EVP Marketing Solutions at TransUnion for a conversation with Ajay Kapoor, Global Director, Performance Driven Marketing at General Motors and Julie Mynster, Executive Director, Polk Automotive, on how to connect with consumers at all steps of their buyer journeys.

Michael Schoen

EVP & GM, Marketing Solutions

TransUnion

Ajay Kapoor

Global Director, Performance Driven Marketing

General Motors

Julie Mynster

Executive Director Product Polk Automotive Solutions from S&P

Polk Automotive Solutions from S&P

Re-inventing Customer Data Infrastructure in the Cloud

As organizations futureproof for this new era of addressability, many marketers are establishing new partnerships with cloud providers. Does on-premise data management have an expiration date? Should all my data live in the cloud? Led by Gareth Davies, SVP Product Management at TransUnion, Roshni Joshi, Managing Director, Customer Engineering at Google Cloud Platform, Justin DeBrabandt, Chief Product Officer at ActionIQ, and Katherine Strieder, SVP, Data Innovation at Horizon Media, will explore the infrastructure investments the industry is making to futureproof data-driven marketing, and will explore the infrastructure investments the industry is making to futureproof data-driven marketing.

Gareth Davies

SVP Product

TransUnion

Roshni Joshi

Managing Director, Customer Engineering, NorthAm

Google Cloud Platform

Justin DeBrabant

Head of Product

ActionIQ

Katherine Strieder

SVP, Data Innovation

Horizon Media

LUNCH

TU Strategy Keynote

Join Steve Chaouki, President, US Markets, and learn about TransUnion’s enterprise strategy and the bold technology investments we’re making to unlock more Identity-driven use cases for more organizations to power more seamless interactions with their consumers and partners.

Steve Chaouki

President, U.S. Markets & Consumer Interactive

TransUnion

A Case Study on Addressing Gen Z | Balancing Product, Audience, and Measurement

An emerging purchasing power is coming of age. Brands want to connect with, court, and convert Gen Z consumers, but to do so, they need to rewrite the playbook they’ve successfully used for Boomers, Gen X, and Millennials, and understand this newest generation’s beliefs, behaviors, and preferences. In this keynote, Mike Finnerty, SVP, Marketing Solutions Global Services at TransUnion will present research on how brands can keep up with Gen Z by serving authentic and meaningful touchpoints along their consumer journey. Afterwards, he’ll be joined by Mike Bregman, Chief Activation Officer at Havas, and Gregg Nathan, VP, Marketing Effectiveness at Fidelity, on how together they have reached and measured Gen Z audiences.

Michael Finnerty

SVP Global Services, Marketing Solutions

TransUnion

Gregg Nathan

VP, Marketing Effectiveness

Fidelity

Mike Bregman

Chief Activation Officer

Havas Media Group

Movable Middles

TransUnion and MMA Global have been on a years-long research partnership to arm marketers with the tools they need to improve their effectiveness. Watch as Marc Vermut, VP Knowledge Lab at TransUnion, and Vas Bakopoulos, SVP – Head of Industry Research at MMA Global, debut the latest research to come out of this collaboration, a new whitepaper on a new audience targeting system which has been proven to deliver outcomes in both the short and the long terms.

Marc Vermut

VP, MS Knowledge Lab

TransUnion

Vas Bakopoulous

SVP, Head of Insights & Research

MMA Global

BREAK

The New Paradigm of Marketing Measurement

This new paradigm of addressable marketing doesn’t stop at identity and audience building— marketers are seeking new ways to measure and optimize marketing effectiveness. Join Jon Watts, Managing Director at CIMM, Shamsa Jafri, Jeremy Rose, Head of Marketing Measurement at Bayer, and Travis Scoles, SVP, Advanced Advertising at Paramount, as they discuss the trends, data, methodologies, and technology that they are watching, testing, and applying to their measurement strategies.

Jon Watts

Managing Director

CIMM

Shamsa Jafri

SVP, Head of Media & Owned Channel Science

Wells Fargo

Travis Scoles

SVP, Advanced Advertising

Paramount

Jeremy Rose

Head of Unified Marketing Measurement, US

Bayer

Cross-Platform Measurement: The Holy Grail of Marketing Analytics

Identity data and consumer insights show marketers how multifaceted their consumers are, in terms of demographics, behaviors, and where they consume media. In our final case study, join Tameka Kee, Deputy Managing Director at CIMM, and hear from Mike Spadafore, Global Data Insight & Analytics Lead at Ford and Justin Rosen, SVP, Data & Insights at Ampersand on how together they have driven, and proven, the incrementality of marketing investments.

Tameka Kee

Deputy Managing Director

CIMM

Justin Rosen

SVP, Data & Insights

Ampersand

Mike Spadafore

Senior Director, Marketing Measurement

Ford Motor Company

Closing Remarks

Matt Spiegel

EVP, TruAudience™ Growth Strategy

TransUnion

Offsite Dinner

Guests will walk from the Fairmont to Avli on The Park

Breakfast to Go

Breakfast to go. Check out of Fairmont by 12:00 PM.