Agenda
2022
Tuesday, November 1
11/1
Wednesday, November 2
11/2
All times EDT and subject to change
Main Stage Sessions
Session Duration: 03:33
Event Welcome
Joanna O’Connell
Former VP, Principal Analyst at Forrester
Former CMO at MediaMath
Session Duration: 02:43
The Trust Imperative
Brett House, Global Vice President of Marketing Solutions at TransUnion, will discuss the key tenets of building consumer trust. Building it takes time, but losing it takes one bad decision.
Brett House
Global Vice President, Marketing Solutions
TransUnion
Session Duration: 26:28
Reimagining the Advertiser Value Exchange
Amanda Martin, SVP of Corporate Development and Strategic Partnerships at Goodway Group, will discuss how to reestablish trust between the three parties critical to the future of advertising: brands, publishers, and consumers. She will illustrate how an over-reliance on data availability and advertising technology has negatively impacted consumer experience, and what you can do to reestablish trust in the advertising value exchange. You will learn how to align your data, customer, and media partner strategies to deliver more consumer-centric and – ultimately – better performing advertising.
Amanda Martin
SVP, Corporate Development & Strategic Partnerships
Goodway Group
Joanna O’Connell
Former VP, Principal Analyst at Forrester
Former CMO at MediaMath
Session Duration: 03:28
Be the Change: The Next Generation of Marketing with TransUnion
Michael Schoen, EVP and GM of Marketing Solutions at TransUnion will discuss how to be the change you wish to see in the marketing world by adapting to the inevitability of privacy-first marketing and measurement. He will illustrate how mastering your consumer data, identity, and measurement strategies will prepare you for the next generation of advertising.
Michael Schoen
EVP & GM, Marketing Solutions
TransUnion
Session Duration: 05:15
Notes from the New World: The TransUnion Consumer Pulse Study 2022
TransUnion's 2022 Consumer Pulse Study reveals consumer behaviors and attitudes about current and future household budgets, spending and debt.
Intermission
UP NEXT: Panel Discussion, Reshaping the Role of Identity in Advertising
Session Duration: 42:47
Reshaping the Role of Identity in Advertising
Data deprecation’s disruption is forcing advertisers and publishers to take a fresh look at identity: how and where it supports advertising and the underlying techniques utilized in its construction. This panel will educate the audience about the foundational identity methodologies that matter most and help brands and publishers rethink identity’s role in advertising.
Laura McElhinney
EVP, Chief Data Officer
Horizon Media
Travis Clinger
SVP, Addressability and Ecosystem
LiveRamp
Ryan Engle
VP Identity Products, Platform Partnerships, and Credit Marketing
TransUnion
Terence Scroope
Executive Director, Customer Strategy
Mindshare
Joanna O’Connell
Former VP, Principal Analyst at Forrester
Former CMO at MediaMath
Session Duration: 27:57
From Awareness to Acquisition – The New Rules of Customer Journey Marketing
Join industry luminary Lou Paskalis, President and COO of MMA Global and former SVP at Bank of America and American Express, as he discusses the new rules of consumer-journey marketing in a highly regulated marketing environment. He draws from decades of experience with the world’s largest financial services brands to demonstrate how marketers can improve brand trust, customer experience, and marketing performance by getting their data, people, and marketing technology house in order.
Joseph Pagano
VP, Marketing Solutions Consulting Services
TransUnion
Lou Paskalis
President & COO; Former SVP at Bank of America Merrill Lynch
MMA Global
Session Duration: 03:39
Notes from the New World: The Outcome-Based Marketing Report 2.0
Marketers are under pressure to deliver media plans that are better aligned with business priorities. Based on this MMA and Neustar, a TransUnion Company, study we'll cover how there is profitable growth by targeting consumers in the "Movable Middle." Through outcome-based planning, where channel allocation and targeting decisions are designed to help achieve business outcomes, we'll see that reach on its own isn’t a top priority.
Intermission
UP NEXT: Panel Discussion, Invest, Investigate, or Ignore: Prioritizing for Maximum Marketing Impact
Session Duration: 41:21
Invest, Investigate, or Ignore: Prioritizing for Maximum Marketing Impact
This session will help brands and publishers zero in on the critical strategies and solutions expected to have the most meaningful impact on marketing and measurement performance in the years to come. Our executive panel will cut through the industry noise to help you prioritize your time and investments across your customer, data, and measurement strategies.
Mark Wagman
Managing Director
MediaLink
Travis Scoles
SVP, Advanced Advertising
Paramount
Jo Kinsella
President
InnovidXP
Brett House
Global Vice President, Marketing Solutions
TransUnion
Session Duration: 25:22
The Trust Principles: Building Customer Trust as a Core Brand Differentiator
Ajay Kapoor, Global Director of Performance Driven Marketing at General Motors, will walk the audience through the real-world steps the GM marketing team has been taking to build customer trust as a core brand differentiator. He will illustrate how brands can deliver better short-term and long-term marketing value with a customer-first approach to their data, media, and messaging strategies.
Ajay Kapoor
Global Director, Performance Driven Marketing
General Motors
Marc Vermut
VP, MS Knowledge Lab
TransUnion
Closing Remarks
Joanna O’Connell
Former VP, Principal Analyst at Forrester
Former CMO at MediaMath
