Test, Reinvest, and Rebuild: How Marketers are Redefining Their Media Strategies in the Face of Disruption
We all know the challenges marketers and publishers face from ID deprecation to privacy legislation. But what is actually being done to bridge the gap and maintain addressability of media? This panel will dive into the necessary solutions, methodologies, and best practices for building a media strategy that will stand the test of time. What can we do as an industry and as individual contributors to test new solutions, identify where to reinvest media dollars, and know what the future of the supply chain will look like without cookies or other perishable IDs?
Speakers
Allyson Dietz
Senior Director of Analytics & Attribution Solutions, TransUnion
Diana Horowitz
SVP of Ad Sales, fuboTV
Andrea Kwiatek
Strategic Partnerships Manager, Goodway Group
Ben Hovaness
SVP, Marketplace Intelligence, Omnicom Media Group
Stuart Schwartzapfel
SVP, Media Partnerships, iSpot.tv
