Foundations, Data, and The Future of Media
Matt Sweeney, Chief Investment Officer of GroupM, presents the new rules of the brave new media world. He will demonstrate how brands and agencies can accelerate the integration of linear and addressable media – in a time of unprecedented change – to deliver better business outcomes.
Chief Investment Officer, GroupM
Materials from this session
Future of Marketing eBook
Learn how to adapt to a post-cookie world, harness rich consumer insights, deliver better customer experiences and future-proof your marketing measurement.
Future of Identity eBook
Learn about the core principles of Unified Identity and why it’s time to get in the game. Plus, see for yourself how Neustar clients are leveraging Unified identity to boost campaign reach by 5X, increase return on ad spend by 130%, and much more.
Future of Measurement eBook
Get the Future of Measurement eBook and learn how to help your company unlock the full value of your investments, get ahead of the competition, and adapt to constant change.
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A first-of-its-kind debate series that supplies the no-nonsense strategic clarity and practical insight you need to tackle the biggest challenges reshaping the advertising world.