Serious Decisions: Making Analytics Actionable

This session will demonstrate how brands can quickly turn insights into action and set the stage for continuous improvements in ROI across their marketing investments.


Joe Koudsi

VP, Product, Neustar, a TransUnion company

Joezen Punongbayan

Senior Director, Solutions Engineering/Sales, Neustar, a TransUnion company

Shane McAndrew

Global Chief Data Strategy and Analytics Officer, Mindshare

Eddie Drake

Senior Vice President, Marketing Data Strategy & Analytics, Bank of America

Laura Perlman

VP Marketing Planning, Viking