General Motors, A Brand Case Study

Dorean Kass, Executive Vice President at Neustar, interviews General Motors’ Ajay Kapoor, Global Director, Performance Division, Marketing, to see how GM is adapting to the major forces that are reshaping the face of advertising in the next few years. This real-world use case will illustrate how GM is getting closer to consumers by leveraging first-party data and other regulation-compliant, identity-based solutions.


Dorean Kass

EVP, Diversified Markets, Media and Entertainment, Sales, Neustar, a TransUnion company

Ajay Kapoor

Global Director, Performance Driven Marketing, General Motors