General Motors, A Brand Case Study
Dorean Kass, Executive Vice President at Neustar, interviews General Motors’ Ajay Kapoor, Global Director, Performance Division, Marketing, to see how GM is adapting to the major forces that are reshaping the face of advertising in the next few years. This real-world use case will illustrate how GM is getting closer to consumers by leveraging first-party data and other regulation-compliant, identity-based solutions.
Executive Vice President, Neustar, a TransUnion company
Global Director, Performance Driven Marketing, General Motors
Materials from this session
Future of Measurement
Get the Future of Measurement eBook and learn how to help your company unlock the full value of your investments, get ahead of the competition, and adapt to constant change.
Future of Identity
Learn about the core principles of Unified Identity and why it’s time to get in the game. Plus, see for yourself how Neustar clients are leveraging Unified identity to boost campaign reach by 5X, increase return on ad spend by 130%, and much more.
Forrester TEI Report
Brands that invest in Unified Analytics may see a lift to the tune of 458% ROI and $189M in incremental revenue, according to this new Forrester Consulting TEI™ Study.
A podcast series about truth, science, and the future of marketing - No Hype is designed to bridge the gap between marketing hype and reality.