The Data Management Dilemma: Does Everyone Need a CDP?
Are much-talked-about Customer Data Platforms (CDPs) critical to marketing success now and in the future? This panel will evaluate consumer data management and targeting use cases to help you understand the current and future state of CDPs and their ability to generate value for brands across the data and marketing lifecycle.
Head of Product, ActionIQ
VP Identity Products, Platform Partnerships, and Credit Marketing, TransUnion
Global Head, Marketing Analytics, Capgemini
Global Category Lead, Digital Customer Experience Solutions, Amazon Web Services
Materials from this session
Outcome Based Marketing
Do you know who your brand’s ‘moveable middles’ are? Download this innovating growth framework developed by MMA Global and Neustar to learn more about how companies that are successful at targeting and convincing this key segment through outcome-based marketing see 5X the advertising impact over reach-based marketing efforts.
Future of Measurement
Get the Future of Measurement eBook and learn how to help your company unlock the full value of your investments, get ahead of the competition, and adapt to constant change.
TEI for Unified Analytics Report
Brands that invest in Unified Analytics may see a lift to the tune of 458% ROI and $189M in incremental revenue, according to this new Forrester Consulting TEI™ Study.
Privatized Measurement Paper
Learn how advanced privacy-preservation techniques can help transform your marketing analytics for the new privacy era.
A podcast series about truth, science, and the future of marketing - No Hype is designed to bridge the gap between marketing hype and reality.