The Data Management Dilemma: Does Everyone Need a CDP?
Are much-talked-about Customer Data Platforms (CDPs) critical to marketing success now and in the future? This panel will evaluate consumer data management and targeting use cases to help you understand the current and future state of CDPs and their ability to generate value for brands across the data and marketing lifecycle.
Speakers
Justin DeBrabant
Head of Product, ActionIQ
Ryan Engle
VP Identity Products, Platform Partnerships, and Credit Marketing, TransUnion
Kevin Farley
Global Head, Marketing Analytics, Capgemini
Brian Stavis
Global Category Lead, Digital Customer Experience Solutions, Amazon Web Services
