The Data Management Dilemma: Does Everyone Need a CDP?

Are much-talked-about Customer Data Platforms (CDPs) critical to marketing success now and in the future? This panel will evaluate consumer data management and targeting use cases to help you understand the current and future state of CDPs and their ability to generate value for brands across the data and marketing lifecycle.


Justin DeBrabant

Head of Product, ActionIQ

Ryan Engle

VP Identity Products, Platform Partnerships, and Credit Marketing, TransUnion

Kevin Farley

Global Head, Marketing Analytics, Capgemini

Brian Stavis

Global Category Lead, Digital Customer Experience Solutions, Amazon Web Services