The Future of Advertising: 2022 and Beyond
Joanna O'Connell, VP, Principal Analyst at Forrester, presents the latest research on the future of advertising, and the forces at play that are changing the marketing landscape. She will show how brands can't afford to take a "wait and see" approach, but must evolve their marketing strategies now to avoid future losses in audience reach and revenue.
Former VP, Principal Analyst at Forrester, Former CMO at MediaMath
Materials from this session
Forrester TEI Report
Brands that invest in Unified Analytics may see a lift to the tune of 458% ROI and $189M in incremental revenue, according to this new Forrester Consulting TEI™ Study.
Future of Marketing
Learn how to adapt to a post-cookie world, harness rich consumer insights, deliver better customer experiences and future-proof your marketing measurement.
Future of Identity
Learn about the core principles of Unified Identity and why it’s time to get in the game. Plus, see for yourself how Neustar clients are leveraging Unified identity to boost campaign reach by 5X, increase return on ad spend by 130%, and much more.
Future of Measurement
Get the Future of Measurement eBook and learn how to help your company unlock the full value of your investments, get ahead of the competition, and adapt to constant change.
A first-of-its-kind debate series that supplies the no-nonsense strategic clarity and practical insight you need to tackle the biggest challenges reshaping the advertising world.