Day 2 - The Identity Dialogues

The Identity Dialogues: Always-On Marketing, Fact or Fiction?

Our panel of identity resolution experts will discuss why today's marketing executives need a strategic foundation that includes an always-on identity data strategy, and how to avoid the pitfalls that cost companies time, money, and customers.

Speakers

Joanna O’Connell

EVP of Innovation, R3

Steve Silvers

SVP and GM, Product, Neustar

Andy Fisher

Head of Merkury Advanced TV, Merkle Inc.

Travis Clinger

SVP, Addressability and Ecosystem, LiveRamp

WhitePaper

Future of Identity

Learn about the core principles of Unified Identity and why it’s time to get in the game. Plus, see for yourself how Neustar clients are leveraging Unified identity to boost campaign reach by 5X, increase return on ad spend by 130%, and much more.

ebook

Future of Marketing

Learn how to adapt to a post-cookie world, harness rich consumer insights, deliver better customer experiences and future-proof your marketing measurement.

WhitePaper

Forrester TEI Report

Brands that invest in Unified Analytics may see a lift to the tune of 458% ROI and $189M in incremental revenue, according to this new Forrester Consulting TEI™ Study.

podcast

No Hype

A podcast series about truth, science, and the future of marketing - No Hype is designed to bridge the gap between marketing hype and reality.

The Identity Dialogues: Always-On Marketing, Fact or Fiction?

Speakers

Joanna O’Connell

Steve Silvers

Andy Fisher

Travis Clinger

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Future of Identity

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