The Identity Dialogues: Always-On Marketing, Fact or Fiction?
Our panel of identity resolution experts will discuss why today's marketing executives need a strategic foundation that includes an always-on identity data strategy, and how to avoid the pitfalls that cost companies time, money, and customers.
Former VP, Principal Analyst at Forrester, Former CMO at MediaMath
SVP and GM, Product, Neustar
Head of Merkury Advanced TV, Merkle Inc.
SVP, Addressability and Ecosystem, LiveRamp
Materials from this session
Future of Identity
Learn about the core principles of Unified Identity and why it’s time to get in the game. Plus, see for yourself how Neustar clients are leveraging Unified identity to boost campaign reach by 5X, increase return on ad spend by 130%, and much more.
Future of Marketing
Learn how to adapt to a post-cookie world, harness rich consumer insights, deliver better customer experiences and future-proof your marketing measurement.
Forrester TEI Report
Brands that invest in Unified Analytics may see a lift to the tune of 458% ROI and $189M in incremental revenue, according to this new Forrester Consulting TEI™ Study.