Past Sessions

On-Demand

2021 Sessions

Past Sessions

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Session Duration: 6:32

Keynote Intro

Marketing's Next Chapter, Data Strategy

Michael Schoen, SVP and GM of Neustar Marketing Solutions, introduces the data strategies and approaches that will define Marketing's Next Chapter.

Michael Schoen

EVP & GM, Marketing Solutions

TransUnion

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Session Duration: 18:59

Keynote

Foundations, Data, and The Future of Media

Matt Sweeney, Chief Investment Officer of GroupM, presents the new rules of the brave new media world. He will demonstrate how brands and agencies can accelerate the integration of linear and addressable media – in a time of unprecedented change – to deliver better business outcomes.

Matt Sweeney

Chief Investment Officer

GroupM

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Session Duration: 59:09

Panel

Don't Believe the Hype: Investigate, Invest, or Ignore

What data and marketing strategies should you prioritize? Partnerships you should forge? Technologies you should invest in? What hype should you be ignoring? Learn from marketing leaders across the executive panel to help you identify the opportunities, pitfalls, and companies to watch.

Devon DeBlasio

Senior Director, Product Marketing

Neustar, a TransUnion company

Jess Simpson

SVP, Global Solutions Consulting & Verified Technology

Publicis Groupe

Lori Walker

Director of Product Management

Neustar, a TransUnion company

John Baronello

VP of Digital Transformation

Cardinal Path

Dan McKinney

VP, Data & Analytics, and Audience Insights

Audacy

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Session Duration: 34:36

Fireside

Best Decisions Possible: Analytics Organizations that Make a Difference

Neustar Vice President Marc Vermut interviews Facebook’s VP of Data Science, A. Charles Thomas, on the data science strategies and solutions critical to driving incremental value for brand, customer, shareholder, public, and team member stakeholders.

Marc Vermut

VP, MS Knowledge Lab

TransUnion

A. Charles Thomas

VP, Data Science

Facebook

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Session Duration: 3:02

Keynote Intro

Marketing’s Next Chapter, Analytics

Michael Schoen, SVP and GM of Neustar Marketing Solutions, introduces the analytics strategies and approaches that will define Marketing's Next Chapter.

Michael Schoen

EVP & GM, Marketing Solutions

TransUnion

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Session Duration: 26:46

Keynote

The Future of Advertising: 2022 and Beyond

Joanna O'Connell, VP, Principal Analyst at Forrester, presents the latest research on the future of advertising, and the forces at play that are changing the marketing landscape. She will show how brands can't afford to take a "wait and see" approach, but must evolve their marketing strategies now to avoid future losses in audience reach and revenue.

Joanna O’Connell

Former VP, Principal Analyst at Forrester

Former CMO at MediaMath

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Session Duration: 48:34

Panel

Serious Decisions: Making Analytics Actionable

This session will demonstrate how brands can quickly turn insights into action and set the stage for continuous improvements in ROI across their marketing investments.

Joe Koudsi

VP, Product

Neustar, a TransUnion company

Joezen Punongbayan

Senior Director, Solutions Engineering/Sales

Neustar, a TransUnion company

Shane McAndrew

Global Chief Data Strategy and Analytics Officer

Mindshare

Eddie Drake

Senior Vice President, Marketing Data Strategy & Analytics

Bank of America

Laura Perlman

VP Marketing Planning

Viking

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Session Duration: 22:14

Fireside

General Motors, A Brand Case Study

Dorean Kass, Executive Vice President at Neustar, interviews General Motors’ Ajay Kapoor, Global Director, Performance Division, Marketing, to see how GM is adapting to the major forces that are reshaping the face of advertising in the next few years. This real-world use case will illustrate how GM is getting closer to consumers by leveraging first-party data and other regulation-compliant, identity-based solutions.

Dorean Kass

Executive Vice President

Neustar, a TransUnion company

Ajay Kapoor

Global Director, Performance Driven Marketing

General Motors

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Session Duration: 37:51

Panel

The Identity Dialogues: Always-On Marketing, Fact or Fiction?

Our panel of identity resolution experts will discuss why today's marketing executives need a strategic foundation that includes an always-on identity data strategy, and how to avoid the pitfalls that cost companies time, money, and customers.

Joanna O’Connell

Former VP, Principal Analyst at Forrester

Former CMO at MediaMath

Steve Silvers

SVP and GM, Product

Neustar

Andy Fisher

Head of Merkury Advanced TV

Merkle Inc.

Travis Clinger

SVP, Addressability and Ecosystem

LiveRamp

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Session Duration: 53:07

Panel

Revenge of the Publisher: Does Audience Intent Matter More than Identity?

There has been little transparency around the fidelity of third-party data. And the industry has done too little to change – until now. Publishers have an opportunity to ensure that their data is the cornerstone of a new currency. This panel will discuss the frameworks needed to make this happen in a way that is privacy-compliant and consumer-friendly, zeroing in on opportunities and pitfalls associated with collecting first-party information on both anonymous and authenticated users, including browsing behavior and contextual data.

Ade Adeosun

VP, Marketing Solutions

TransUnion

Maddy Want

Senior Director of Product Management

Index Exchange

Tyler Imoto

VP Data Solutions and Strategy

Meredith

Steven Francolla

Head of Partnerships

Permutive

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Session Duration: 48:19

Panel

The Data Management Dilemma: Does Everyone Need a CDP?

Are much-talked-about Customer Data Platforms (CDPs) critical to marketing success now and in the future? This panel will evaluate consumer data management and targeting use cases to help you understand the current and future state of CDPs and their ability to generate value for brands across the data and marketing lifecycle.

Justin DeBrabant

Head of Product

ActionIQ

Ryan Engle

VP Identity Products, Platform Partnerships, and Credit Marketing

TransUnion

Kevin Farley

Global Head, Marketing Analytics

Capgemini

Brian Stavis

Global Category Lead, Digital Customer Experience Solutions

Amazon Web Services

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Session Duration: 36:59

Panel

Test, Reinvest, and Rebuild: How Marketers are Redefining Their Media Strategies in the Face of Disruption

We all know the challenges marketers and publishers face from ID deprecation to privacy legislation. But what is actually being done to bridge the gap and maintain addressability of media? This panel will dive into the necessary solutions, methodologies, and best practices for building a media strategy that will stand the test of time. What can we do as an industry and as individual contributors to test new solutions, identify where to reinvest media dollars, and know what the future of the supply chain will look like without cookies or other perishable IDs?

Allyson Dietz

Senior Director

TransUnion

Diana Horowitz

SVP of Ad Sales

fuboTV

Andrea Kwiatek

Strategic Partnerships Manager

Goodway Group

Ben Hovaness

SVP, Marketplace Intelligence

Omnicom Media Group

Stuart Schwartzapfel

SVP, Media Partnerships

iSpot.tv

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Session Duration: 41:07

Panel

The Identity Dialogues: Destination Unknown

It’s an evolutionary point in time. One where users can steer into the storm and take advantage of the change in tide to reassess and reevaluate their marketing and tech strategies. Early adoption is critical to getting an edge over more conservative competitors. The panel outlines how firms can use this to their advantage.

Jennifer Jolly

Emmy Award-Winning Technology Columnist and TV Broadcaster

USA Today

Steve Silvers

SVP and GM, Product

Neustar

Anudit Vikram

Chief Product Officer

MediaMath

Jess Simpson

SVP, Global Solutions Consulting & Verified Technology

Publicis Groupe

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Session Duration: 30:27

Panel

The Identity Dialogues: The CMO Wish List 2022

The MADtech ecosystem is rapidly evolving. Our world-class panel of experts will help shape your investment priorities - from key hires to consumer data platforms to new partners. The unfiltered opinions and candid commentary are invaluable for this year's budget season.

Jennifer Jolly

Emmy Award-Winning Technology Columnist and TV Broadcaster

USA Today

Shane McAndrew

Global Chief Data Strategy and Analytics Officer

Mindshare

Ellen Mulryan

VP, Director & Solutions Architect

Starcom

Lori Walker

Director of Product Management

Neustar, a TransUnion company

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Session Duration: 27:11

Panel

Analytics Calling: The Future of Marketing Measurement in Europe

Marketers want to engage with real people. How do they identify who their best customers truly are, and reach them in the most effective channels across markets? How should brands best allocate media spend? This panel shines a light on how top brands marketing in European customers (regardless of where they’re from) are tackling privacy challenges by using consumer- and market-level analytics insights to optimize their marketing mix, campaign tactics, and audience targets.

Dennis Pedersen

VP, Media Marketing ‑ Paid Media & Performance Marketing

Pandora Jewelry

Ralf Schweitzer

Expert ‑ Marketing Efficiency

MediaMarktSaturn Retail Group

Vanna Bains

Strategic Growth Lead ‑ Marketing Solutions

Neustar, Inc, a TransUnion company

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Session Duration: 48:07

Panel

The Rise and Rebirth of Traditional Media in an Addressable World

The new landscape of addressable media requires advertisers to rethink their media mix and invest where their consumers are spending most of their time. Measurability is now a possibility in formerly traditional forms of media, such as radio and out of home. This has spurred a rebirth of streaming audio and digital out of home that has caught the attention of both advertisers and consumers. In this panel, we will discuss how measurement and attribution have enabled such a meteoric rise, and why marketers are shifting or unifying their investment strategies from purely digital or mobile to emerging forms of traditional media.

Brett House

Global Vice President, Marketing Solutions

TransUnion

Jeremy Flynn

VP Data Products and Strategy

Clear Channel Outdoor

David Shiffman

EVP Research and Measurement

iHeartMedia

Ridhi Malhotra

EVP Analytics

Zenith

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