Past Sessions
On-Demand
2021 Sessions
Past Sessions
Session Duration: 6:32
Marketing's Next Chapter, Data Strategy
Michael Schoen, SVP and GM of Neustar Marketing Solutions, introduces the data strategies and approaches that will define Marketing's Next Chapter.
Michael Schoen
EVP & GM, Marketing Solutions
TransUnion
Session Duration: 18:59
Foundations, Data, and The Future of Media
Matt Sweeney, Chief Investment Officer of GroupM, presents the new rules of the brave new media world. He will demonstrate how brands and agencies can accelerate the integration of linear and addressable media – in a time of unprecedented change – to deliver better business outcomes.
Matt Sweeney
Chief Investment Officer
GroupM
Session Duration: 59:09
Don't Believe the Hype: Investigate, Invest, or Ignore
What data and marketing strategies should you prioritize? Partnerships you should forge? Technologies you should invest in? What hype should you be ignoring? Learn from marketing leaders across the executive panel to help you identify the opportunities, pitfalls, and companies to watch.
Devon DeBlasio
Senior Director, Product Marketing
Neustar, a TransUnion company
Jess Simpson
SVP, Global Solutions Consulting & Verified Technology
Publicis Groupe
Lori Walker
Director of Product Management
Neustar, a TransUnion company
John Baronello
VP of Digital Transformation
Cardinal Path
Dan McKinney
VP, Data & Analytics, and Audience Insights
Audacy
Session Duration: 34:36
Best Decisions Possible: Analytics Organizations that Make a Difference
Neustar Vice President Marc Vermut interviews Facebook’s VP of Data Science, A. Charles Thomas, on the data science strategies and solutions critical to driving incremental value for brand, customer, shareholder, public, and team member stakeholders.
Marc Vermut
VP, MS Knowledge Lab
TransUnion
A. Charles Thomas
VP, Data Science
Session Duration: 3:02
Marketing’s Next Chapter, Analytics
Michael Schoen, SVP and GM of Neustar Marketing Solutions, introduces the analytics strategies and approaches that will define Marketing's Next Chapter.
Michael Schoen
EVP & GM, Marketing Solutions
TransUnion
Session Duration: 26:46
The Future of Advertising: 2022 and Beyond
Joanna O'Connell, VP, Principal Analyst at Forrester, presents the latest research on the future of advertising, and the forces at play that are changing the marketing landscape. She will show how brands can't afford to take a "wait and see" approach, but must evolve their marketing strategies now to avoid future losses in audience reach and revenue.
Joanna O’Connell
Former VP, Principal Analyst at Forrester
Former CMO at MediaMath
Session Duration: 48:34
Serious Decisions: Making Analytics Actionable
This session will demonstrate how brands can quickly turn insights into action and set the stage for continuous improvements in ROI across their marketing investments.
Joe Koudsi
VP, Product
Neustar, a TransUnion company
Joezen Punongbayan
Senior Director, Solutions Engineering/Sales
Neustar, a TransUnion company
Shane McAndrew
Global Chief Data Strategy and Analytics Officer
Mindshare
Eddie Drake
Senior Vice President, Marketing Data Strategy & Analytics
Bank of America
Laura Perlman
VP Marketing Planning
Viking
Session Duration: 22:14
General Motors, A Brand Case Study
Dorean Kass, Executive Vice President at Neustar, interviews General Motors’ Ajay Kapoor, Global Director, Performance Division, Marketing, to see how GM is adapting to the major forces that are reshaping the face of advertising in the next few years. This real-world use case will illustrate how GM is getting closer to consumers by leveraging first-party data and other regulation-compliant, identity-based solutions.
Dorean Kass
Executive Vice President
Neustar, a TransUnion company
Ajay Kapoor
Global Director, Performance Driven Marketing
General Motors
Session Duration: 37:51
The Identity Dialogues: Always-On Marketing, Fact or Fiction?
Our panel of identity resolution experts will discuss why today's marketing executives need a strategic foundation that includes an always-on identity data strategy, and how to avoid the pitfalls that cost companies time, money, and customers.
Joanna O’Connell
Former VP, Principal Analyst at Forrester
Former CMO at MediaMath
Steve Silvers
SVP and GM, Product
Neustar
Andy Fisher
Head of Merkury Advanced TV
Merkle Inc.
Travis Clinger
SVP, Addressability and Ecosystem
LiveRamp
Session Duration: 53:07
Revenge of the Publisher: Does Audience Intent Matter More than Identity?
There has been little transparency around the fidelity of third-party data. And the industry has done too little to change – until now. Publishers have an opportunity to ensure that their data is the cornerstone of a new currency. This panel will discuss the frameworks needed to make this happen in a way that is privacy-compliant and consumer-friendly, zeroing in on opportunities and pitfalls associated with collecting first-party information on both anonymous and authenticated users, including browsing behavior and contextual data.
Ade Adeosun
VP, Marketing Solutions
TransUnion
Maddy Want
Senior Director of Product Management
Index Exchange
Tyler Imoto
VP Data Solutions and Strategy
Meredith
Steven Francolla
Head of Partnerships
Permutive
Session Duration: 48:19
The Data Management Dilemma: Does Everyone Need a CDP?
Are much-talked-about Customer Data Platforms (CDPs) critical to marketing success now and in the future? This panel will evaluate consumer data management and targeting use cases to help you understand the current and future state of CDPs and their ability to generate value for brands across the data and marketing lifecycle.
Justin DeBrabant
Head of Product
ActionIQ
Ryan Engle
VP Identity Products, Platform Partnerships, and Credit Marketing
TransUnion
Kevin Farley
Global Head, Marketing Analytics
Capgemini
Brian Stavis
Global Category Lead, Digital Customer Experience Solutions
Amazon Web Services
Session Duration: 36:59
Test, Reinvest, and Rebuild: How Marketers are Redefining Their Media Strategies in the Face of Disruption
We all know the challenges marketers and publishers face from ID deprecation to privacy legislation. But what is actually being done to bridge the gap and maintain addressability of media? This panel will dive into the necessary solutions, methodologies, and best practices for building a media strategy that will stand the test of time. What can we do as an industry and as individual contributors to test new solutions, identify where to reinvest media dollars, and know what the future of the supply chain will look like without cookies or other perishable IDs?
Allyson Dietz
Senior Director
TransUnion
Diana Horowitz
SVP of Ad Sales
fuboTV
Andrea Kwiatek
Strategic Partnerships Manager
Goodway Group
Ben Hovaness
SVP, Marketplace Intelligence
Omnicom Media Group
Stuart Schwartzapfel
SVP, Media Partnerships
iSpot.tv
Session Duration: 41:07
The Identity Dialogues: Destination Unknown
It’s an evolutionary point in time. One where users can steer into the storm and take advantage of the change in tide to reassess and reevaluate their marketing and tech strategies. Early adoption is critical to getting an edge over more conservative competitors. The panel outlines how firms can use this to their advantage.
Jennifer Jolly
Emmy Award-Winning Technology Columnist and TV Broadcaster
USA Today
Steve Silvers
SVP and GM, Product
Neustar
Anudit Vikram
Chief Product Officer
MediaMath
Jess Simpson
SVP, Global Solutions Consulting & Verified Technology
Publicis Groupe
Session Duration: 30:27
The Identity Dialogues: The CMO Wish List 2022
The MADtech ecosystem is rapidly evolving. Our world-class panel of experts will help shape your investment priorities - from key hires to consumer data platforms to new partners. The unfiltered opinions and candid commentary are invaluable for this year's budget season.
Jennifer Jolly
Emmy Award-Winning Technology Columnist and TV Broadcaster
USA Today
Shane McAndrew
Global Chief Data Strategy and Analytics Officer
Mindshare
Ellen Mulryan
VP, Director & Solutions Architect
Starcom
Lori Walker
Director of Product Management
Neustar, a TransUnion company
Session Duration: 27:11
Analytics Calling: The Future of Marketing Measurement in Europe
Marketers want to engage with real people. How do they identify who their best customers truly are, and reach them in the most effective channels across markets? How should brands best allocate media spend? This panel shines a light on how top brands marketing in European customers (regardless of where they’re from) are tackling privacy challenges by using consumer- and market-level analytics insights to optimize their marketing mix, campaign tactics, and audience targets.
Dennis Pedersen
VP, Media Marketing ‑ Paid Media & Performance Marketing
Pandora Jewelry
Ralf Schweitzer
Expert ‑ Marketing Efficiency
MediaMarktSaturn Retail Group
Vanna Bains
Strategic Growth Lead ‑ Marketing Solutions
Neustar, Inc, a TransUnion company
Session Duration: 48:07
The Rise and Rebirth of Traditional Media in an Addressable World
The new landscape of addressable media requires advertisers to rethink their media mix and invest where their consumers are spending most of their time. Measurability is now a possibility in formerly traditional forms of media, such as radio and out of home. This has spurred a rebirth of streaming audio and digital out of home that has caught the attention of both advertisers and consumers. In this panel, we will discuss how measurement and attribution have enabled such a meteoric rise, and why marketers are shifting or unifying their investment strategies from purely digital or mobile to emerging forms of traditional media.
Brett House
Global Vice President, Marketing Solutions
TransUnion
Jeremy Flynn
VP Data Products and Strategy
Clear Channel Outdoor
David Shiffman
EVP Research and Measurement
iHeartMedia
Ridhi Malhotra
EVP Analytics
Zenith
