Revenge of the Publisher: Does Audience Intent Matter More than Identity?
There has been little transparency around the fidelity of third-party data. And the industry has done too little to change – until now. Publishers have an opportunity to ensure that their data is the cornerstone of a new currency. This panel will discuss the frameworks needed to make this happen in a way that is privacy-compliant and consumer-friendly, zeroing in on opportunities and pitfalls associated with collecting first-party information on both anonymous and authenticated users, including browsing behavior and contextual data.
VP, Marketing Solutions, TransUnion
Senior Director of Product Management, Index Exchange
VP Data Solutions and Strategy, Meredith
Head of Partnerships , Permutive
Materials from this session
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