NEW RULES FOR WHAT’S NEXT - THE CONSUMER IS IN CONTROL
There is a new set of marketing rules that seek to balance the need to be customer obsessed with the realities of data deprecation and consumer privacy. Joanna will illustrate how you can more relevantly earn your way into people’s lives rather than forcing exposure and engagement. She’ll help you redefine what great marketing looks like in this era of disruption with the goal of meeting consumers where they’re at, and on their terms.
Speakers
Joanna O’Connell
EVP of Innovation, R3
