WAKE-UP CALL: YOUR CURRENT STRATEGIES MAY ALREADY BE OBSOLETE
With seismic shifts in technology, consumers, measurement and data, there’s no doubt that the marketing world is changing. To win in this new media landscape, agencies and brands must overcome the inertia of legacy best practices and prepare for a future where their current strategies just won’t work anymore.
Speakers
Matt Spiegel
EVP, TruAudience™ Growth Strategy, TransUnion
Akhil Parekh
EVP, Managing Director, Media Platform, Publicis Groupe
