WHY MARKETERS SHOULD INCREASE THEIR INVESTMENTS IN NEWS
Marketers need to overcome their fears — in this brave new world — to continue to invest in the news as a key advertising channel. News audiences are more affluent and influential than those reachable in primetime or via general interest, lifestyle, and sports media. And the fears of bad associations or brand adjacencies have been largely debunked by multiple industry studies. These fears are costing marketers money.
Speakers
Lou Paskalis
Chief Strategy Officer, Ad Fontes Media
