WITHOUT DATA, YOU’RE DONE: UNLOCKING THE POTENTIAL OF YOUR CONSUMER DATA
A firm understanding of consumer behavior, preferences and interests is crucial to enabling marketing success and strengthening business strategies against the forces of signal loss and deprecation. In this session, panelists discuss the building blocks of consumer data, the new rules of segmentation, and how to build a robust data strategy with consumers and privacy in mind.
Speakers
Jordan Feivelson
VP Digital Audiences, Webbula
John Baronello
VP of Digital Transformation, Merkle
Travis Scoles
SVP, Advanced Advertising, Paramount
Darrell Jursa
Integrated Marketer, Growth Innovator & Simplifier, Liquid Intelligence
Stephani Estes
Chief Media Officer, Goodway Group
