An emerging purchasing power is coming of age. Brands want to connect with, court, and convert Gen Z consumers, but to do so, they need to rewrite the playbook they’ve successfully used for Boomers, Gen X, and Millennials, and understand this newest generation’s beliefs, behaviors, and preferences. In this keynote, Mike Finnerty, SVP, Marketing Solutions Global Services at TransUnion will present research on how brands can keep up with Gen Z by serving authentic and meaningful touchpoints along their consumer journey. Afterwards, he’ll be joined by Mike Bregman, Chief Activation Officer at Havas, and Gregg Nathan, SVP, Marketing Effectiveness at Fidelity, on how together they have reached and measured Gen Z audiences.

Speakers