Cross-Platform Measurement: The Holy Grail of Marketing Analytics
Identity data and consumer insights show marketers how multifaceted their consumers are, in terms of demographics, behaviors, and where they consume media. In our final case study, join Tameka Kee, Deputy Managing Director at CIMM, and hear from Mike Spadafore, Global Data Insight & Analytics Lead at Ford and Justin Rosen, SVP, Data & Insights at Ampersand on how together they have driven, and proven, the incrementality of marketing investments.
Speakers
Tameka Kee
Deputy Managing Director, CIMM
Justin Rosen
SVP, Data & Insights, Ampersand
Mike Spadafore
Senior Director, Marketing Measurement, Ford Motor Company
