Connecting with consumers to deliver delightful brand experiences should be at the core of every identity-based marketing strategy, and doing so has never been more critical—or challenging—than it has been amidst rapid changes in data availability and consumer purchase behavior. Join Michael Schoen, EVP Marketing Solutions at TransUnion for a conversation with Ajay Kapoor, Global Director, Performance Driven Marketing at General Motors and Julie Mynster, Executive Director, Polk Automotive, on how to connect with consumers at all steps of their buyer journeys.

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