Identity 2.0: The Future of Addressability is Now
The New Marketing Paradigm will usher in a new era of consumer identity for the ecosystem, both in terms of how we collect and how we activate and utilize that data. In this fireside chat, Matt Spiegel, EVP at TransUnion, and his colleague, Gareth Davies, SVP of Identity, Insights, Audiences, and Data Collaboration products, will discuss how the industry has evolved, where we’re heading, and what steps marketers and their partners can take today to ensure the future of addressability.
Speakers
Matt Spiegel
EVP, TruAudience™ Growth Strategy, TransUnion
Gareth Davies
SVP Product, TransUnion