Never before has first-party data been so valuable. But solely relying on first-party data isn’t always the best strategy, especially when launching a new product or acquiring consumers who haven’t yet interacted with your brand. In this session, join a conversation with Caitlin Borgman, Chief Commercial Officer at ID5, Richard Nunn, CEO at United – Mileage Plus, Greg Johns, EVP and Chief Digital Officer at Canvas Worldwide, and Seema Patel, SVP, Data Enterprise at TelevisaUnivision, on how they prioritize first-party data alongside other sources, such as second- and third-party data and contextual signals.

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