This new paradigm of addressable marketing doesn’t stop at identity and audience building— marketers are seeking new ways to measure and optimize marketing effectiveness. Join Jon Watts, Managing Director at CIMM, Shamsa Jafri, Jeremy Rose, Head of Marketing Measurement at Bayer, and Travis Scoles, SVP, Advanced Advertising at Paramount, as they discuss the trends, data, methodologies, and technology that they are watching, testing, and applying to their measurement strategies.

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