From Awareness to Acquisition – The New Rules of Customer Journey Marketing

Join industry luminary Lou Paskalis, President and COO of MMA Global and former SVP at Bank of America and American Express, as he discusses the new rules of consumer-journey marketing in a highly regulated marketing environment. He draws from decades of experience with the world’s largest financial services brands to demonstrate how marketers can improve brand trust, customer experience, and marketing performance by getting their data, people, and marketing technology house in order.

Speakers

Joseph Pagano

VP, Marketing Solutions Consulting Services, TransUnion

Lou Paskalis

Chief Strategy Officer, Ad Fontes Media

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