The Trust Principles: Building Customer Trust as a Core Brand Differentiator
Ajay Kapoor, Global Director of Performance Driven Marketing at General Motors, will walk the audience through the real-world steps the GM marketing team has been taking to build customer trust as a core brand differentiator. He will illustrate how brands can deliver better short-term and long-term marketing value with a customer-first approach to their data, media, and messaging strategies.
Speakers
Ajay Kapoor
Global Director, Performance Driven Marketing, General Motors
Marc Vermut
VP, MS Knowledge Lab, TransUnion
