Notes from the New World: The Outcome-Based Marketing Report 2.0
Marketers are under pressure to deliver media plans that are better aligned with business priorities. Based on this MMA and Neustar, a TransUnion Company, study we'll cover how there is profitable growth by targeting consumers in the "Movable Middle." Through outcome-based planning, where channel allocation and targeting decisions are designed to help achieve business outcomes, we'll see that reach on its own isn’t a top priority.
