Reshaping the Role of Identity in Advertising
Data deprecation’s disruption is forcing advertisers and publishers to take a fresh look at identity: how and where it supports advertising and the underlying techniques utilized in its construction. This panel will educate the audience about the foundational identity methodologies that matter most and help brands and publishers rethink identity’s role in advertising.
Speakers
Laura McElhinney
EVP, Chief Data Officer, Horizon Media
Travis Clinger
SVP, Addressability and Ecosystem, LiveRamp
Ryan Engle
VP Identity Products, Platform Partnerships, and Credit Marketing, TransUnion
Terence Scroope
Executive Director, Customer Strategy, Mindshare
Joanna O’Connell
EVP of Innovation, R3
