The Retail Renaissance: Digital Transformation and The Rise of Social Commerce
Randall Rothenberg, current Executive Chair and former President and CEO at the IAB, will reveal the latest, groundbreaking IAB insights into the tectonic shifts disrupting retail brands the world over. He will dive deep into the consumer shifts to e-Commerce and the consequent hybridization of brick-and-mortar stores. He will discuss the rapid rise of social commerce, and how social platforms are transforming into the department stores of the 21st century. And if that wasn’t enough, you will also learn how the growth of virtual and augmented reality tools will impact the physical and virtual retail store experience.
Speakers
Randall Rothenberg
Executive Chair, IAB
Joanna O’Connell
EVP of Innovation, R3
