Analytics Calling: The Future of Marketing Measurement in Europe
Marketers want to engage with real people. How do they identify who their best customers truly are, and reach them in the most effective channels across markets? How should brands best allocate media spend? This panel shines a light on how top brands marketing in European customers (regardless of where they’re from) are tackling privacy challenges by using consumer- and market-level analytics insights to optimize their marketing mix, campaign tactics, and audience targets.
Speakers
Dennis Pedersen
VP, Media Marketing ‑ Paid Media & Performance Marketing, Pandora Jewelry
Ralf Schweitzer
Expert ‑ Marketing Efficiency, MediaMarktSaturn Retail Group
Vanna Bains
Strategic Growth Lead ‑ Marketing Solutions, Neustar, Inc, a TransUnion company
