Day 2 - Panel: Serious Decisions: Making Analytics Actionable

Serious Decisions: Making Analytics Actionable

This session will demonstrate how brands can quickly turn insights into action and set the stage for continuous improvements in ROI across their marketing investments.

Speakers

Joe Koudsi

VP, Product, Neustar, a TransUnion company

Joezen Punongbayan

Senior Director, Solutions Engineering/Sales, Neustar, a TransUnion company

Shane McAndrew

Global Chief Data Strategy and Analytics Officer, Mindshare

Eddie Drake

Senior Vice President, Marketing Data Strategy & Analytics, Bank of America

Laura Perlman

VP Marketing Planning, Viking

report

Forrester TEI Report

Brands that invest in Unified Analytics may see a lift to the tune of 458% ROI and $189M in incremental revenue, according to this new Forrester Consulting TEI™ Study.

WhitePaper

Privatized Machine Learning

Learn how advanced privacy-preservation techniques can help transform your marketing analytics for the new privacy era.

ebook

Future of Measurement

Get the Future of Measurement eBook and learn how to help your company unlock the full value of your investments, get ahead of the competition, and adapt to constant change.

podcast

No Hype

A podcast series about truth, science, and the future of marketing - No Hype is designed to bridge the gap between marketing hype and reality.

video

Identity Dialogues

A first-of-its-kind debate series that supplies the no-nonsense strategic clarity and practical insight you need to tackle the biggest challenges reshaping the advertising world.

transcript

Full transcription for this session.