Past Events 2023 2022 2021 2023 Sessions WELCOME TO BRAVE NEW WORLDS 2023 OPENING REMARKS Keynote NEW RULES FOR WHAT’S NEXT - THE CONSUMER IS IN CONTROL Panel NEW RULES FOR WHAT’S NEXT - FOLLOW THE MONEY Panel NEW RULES FOR WHAT’S NEXT - STREAMING IS JUST THE BEGINNING Panel MYTHBUSTING - EXAMINING THE ACTUAL AND FUTURE STATE OF IDENTITY Fireside HOW TO BUILD A WINNING IDENTITY STRATEGY Panel WITHOUT DATA, YOU’RE DONE: UNLOCKING THE POTENTIAL OF YOUR CONSUMER DATA Speaker Spotlight HOW TO UNLEASH YOUR AUDIENCES WITH NEXT-LEVEL DATA Fireside MEASUREMENT IS A TEAM SPORT Panel CRACKING THE (MEASUREMENT) CODE Fireside BRINGING IT TOGETHER: NAVIGATING THE NEW MEDIA MARKETING LANDSCAPE WRAP UP WELCOME TO BRAVE NEW WORLDS 2023 DAY 2 Keynote THE SIGNAL IN THE NOISE: INNOVATIVE STRATEGIES FOR MODERN STORYTELLING Fireside GREETINGS FROM 2033 - EXPLORING THE FUTURE OF MARKETING Speaker Spotlight DON’T GET LEFT BEHIND: MUST-HAVE STRATEGIES FOR EMERGING CHANNELS Panel DON’T GET LEFT BEHIND: MUST-HAVE STRATEGIES FOR EMERGING CHANNELS Speaker Spotlight WHY MARKETERS SHOULD INCREASE THEIR INVESTMENTS IN NEWS Keynote WAKE-UP CALL: YOUR CURRENT STRATEGIES MAY ALREADY BE OBSOLETE CLOSING REMARKS 2022 Sessions Keynote Intro Event Welcome Keynote Intro The Trust Imperative Keynote Reimagining the Advertiser Value Exchange Presentation Be the Change: The Next Generation of Marketing with TransUnion Research Notes from the New World: The TransUnion Consumer Pulse Study 2022 Panel Reshaping the Role of Identity in Advertising Fireside From Awareness to Acquisition – The New Rules of Customer Journey Marketing Research Notes from the New World: The Outcome-Based Marketing Report 2.0 Panel Invest, Investigate, or Ignore: Prioritizing for Maximum Marketing Impact Fireside The Trust Principles: Building Customer Trust as a Core Brand Differentiator Keynote Intro Introduction Keynote Intro The Trust Imperative Keynote The Retail Renaissance: Digital Transformation and The Rise of Social Commerce Research Notes from the New World: The Retail Renaissance Report Panel The Clean Room Inevitability: Data Governance & The Real Risks of Privacy Regulation Sponsored ANA Genius Awards Commercial Panel Measurement in a World of Gated Media Research Notes from the New World: The 2022 Holiday Shopping Report Panel The New State of Media: Adapting to Consumer & Channel Transformation Closing Closing Remarks 2021 Sessions Keynote Intro Marketing's Next Chapter, Data Strategy Keynote Foundations, Data, and The Future of Media Panel Don't Believe the Hype: Investigate, Invest, or Ignore Fireside Best Decisions Possible: Analytics Organizations that Make a Difference Keynote Intro Marketing’s Next Chapter, Analytics Keynote The Future of Advertising: 2022 and Beyond Panel Serious Decisions: Making Analytics Actionable Fireside General Motors, A Brand Case Study Panel The Identity Dialogues: Always-On Marketing, Fact or Fiction? Panel Revenge of the Publisher: Does Audience Intent Matter More than Identity? Panel The Data Management Dilemma: Does Everyone Need a CDP? Panel Test, Reinvest, and Rebuild: How Marketers are Redefining Their Media Strategies in the Face of Disruption Panel The Identity Dialogues: Destination Unknown Panel The Identity Dialogues: The CMO Wish List 2022 Panel Analytics Calling: The Future of Marketing Measurement in Europe Panel The Rise and Rebirth of Traditional Media in an Addressable World
